Personalised sports and fitness products are an excellent choice for companies looking to promote their brand in an innovative and effective way. Closely associated with the world of physical activity, personalised sports products are reliable and powerful promotional tools. Every time a consumer uses one of these products while exercising, the company's logo will be seen, making it easier to remember. In addition, the sporting context gives the brand a dynamic and lively image, which is highly valued by today's consumers. Personalised sports and fitness equipment is not just a promotional tool, it becomes an integral part of the user's everyday life, accompanying them in their leisure activities. This creates an emotional connection between the consumer and the brand, which strengthens customer loyalty and increases the likelihood that the user will choose the company's products or services again. It can therefore make sense for many different companies to have sports equipment printed.